Author: Oli Barrett

No Smoke Without Fire?

No Smoke Without Fire?

IMG_5887 by you.

My grandfather used to walk something in the region of a thousand miles to work each morning.  He would wake at midnight and trudge knowingly through the howling wind to work, at nine years old, before having to set off home again almost immediately.  All mild exaggeration aside, he was a great fan of the outdoors and well into his eighties would swim in the British channel during the summer months.  It was on our days together that I first began to appreciate the benefit of exercising in the open air.

Last weekend my shower gel had a wonderful name.  It was called ‘Happy Feeling’, which cheered me up almost immediately.  I rather like the idea of the marketing brainstorm which ended up ditching Cherry Breeze and Peach Awakening before going for the ultimate in consumer promises; A Happy Feeling.  Luckily for the manufacturer, I emerged from the experience on excellent form, laughing and whistling into the steamy bathroom.  Perhaps just by seeing the name, the gel had worked its spell on me.

I should count my blessings that the water was warm.  Only recently, I met the staggeringly energetic explorer Alastair Humphreys, who likes nothing better than cycling around the world whilst plotting his next expedition to the North Pole.  Even when at home in London, he does press-ups whilst waiting for the kettle to boil.   His challenge to me was to try taking a cold shower each morning to see the effect that it had on me.  The greater gauntlet thrown down was to see if I could jump in a freezing river, something he thinks everyone should do once in a while. Whatever, Al.  From the warmth of a roaring fire in deepest Wales, I knew that this activity could wait for another day.

IMG_5919 by you.

They say that there’s no smoke without fire. This is not true, as I discovered this month whilst crouched in a wood near Cardigan.  My Fred Flintstone antics took place during one of several workshops at the Do Lectures, a tipi-dwelling retreat created by clothing brand Howies.  In fact, I hear there is a hundred degree difference between smoke and fire, which roughly translates to an awful lot of huffing and puffing and a rather nasty friction burn.   Very briefly, what happens is this; you take small, pencil-like piece of wood called a spindle and spin it incredibly fast on a flat piece of wood called a hearth.  This technique is achieved using a bow, made from a bendy piece of wood and some string, which you just happen to have in a corner of your cave.  At the point at which the wood changes colour (and your face is shade of darkened beetroot), it is time to carve what is known as a ‘bird’s mouth’.  This cleverly timed incision into the hearth allows the air to get in, which in turn increases the chances of embers emerging.  You are too smart, dear reader, for me to need explain the intricate marketing nuances of this Neanderthal metaphor.

IMG_5898 by you.

The next day’s activity involves volunteering for a run in the countryside.  All dreams of a leisurely jog evaporate when I notice that amongst the group is none other than Al Humphrys, he of the Espress-Ups.  We set off at a sprint, and sped up.  After climbing mountain paths for almost an hour, we finally begin our treacherous descent.  Reader, you’ll never believe what lay at the bottom of that hilly path. Yes, you’ve guessed it; it was a rushing river.  Before you know it, all ten of us were gasping for breath in what can only be described as a moment of madness.  It felt amazing. 

The average Brit sleeps for between eight and nine hours a night.  They are, if they are male, five foot nine and will live until seventy seven.  They are shortest at the end of the day, because during the day, and presumably in water, they shrink.  This is why you should never be measured for a suit, bed or coffin at night, because you could be almost an inch out.    My big theory is that the reason most Brits are not as happy as they could be is that they are not sleeping or exercising enough.  As I wander around, everyone looks exhausted, don’t they?  What is happening to us?  What we probably need is a good hour extra in Slumberland, and another hour of working out.  Either that or we need to change our shower gel.  I will leave you to decide.

Taking a Punt

Taking a Punt

Punts at Cherwell Boat House by jameshead.

There is nothing, absolutely nothing, half so much worth doing as simply messing about in boats. So said Ratty in Wind in the Willows, and he may have had a point. 

This month I spied none other than Jeff Bezos, founder of the mighty Amazon, weaving his way down the sunlit river Cherwell in Oxford. On the day his company was busy snapping up online retailer Zappos for a cool $850m, billionaire Jeff was relaxing at über-conference TED Global. As the saying goes, some of the world’s most successful entrepreneurs know when to take a punt. 

TED, it turns out, is a heady mix of stunning speeches and diverse delegates, blended together in an intoxicating week-long cocktail. Founded in California, word has spread online through the popularity of TED Talks, downloaded 100 million times by over 30 million people. Here in Oxford, Meg Ryan and Cameron Diaz can be seen at the bar, rubbing shoulders with rocket scientists and rock musicians.

My lastest Growing Business column is now online

The Do Lectures

The Do Lectures

I’ve just returned from a wonderful few days at the Do Lectures. I’ll try to post some thoughts over the next few days, however in the mean time, here are some pictures which I hope capture some of the spirit of what this excellent event was all about. 

To set the scene, imagine 70 people, in rural Wales, meeting and listening to inspiring talks in a Tipi.  They stay together, eat together, talk and think and plot together.  Between talks, organised workshops invite them to start fires, split wood or chop and chat whilst preparing dinner.  Attendees and speakers converge for 4 days…

I hope you’ll enjoy my photos;

Do Lectures
Passions into Profit

Passions into Profit

 Cliff Jump by Cormac Phelan.

I’ve just hosted an event with Make Your Mark at the British Library, called Passions into Profit.  The thinking behind the event was simply that at a time when thousands are being made redundant or are unable to find their first job, perhaps working for yourself is a good option. Our three speakers shared their personal stories;  Robin Campbell went from banker to baker when she was made redundant and hasn’t looked back since her cake business took off.  Her career has literally ended in tiers.  Rosie Brooks is a successful illustrator whose clients have included children’s books, national charities and even Paul McCartney.  Finally, Matthew Crawford saw his own redundancy as an opportunity to begin a market stall, selling Jamaican Food, and within a year was generating over £400 profit per day.  His venture, ‘Easy Nuh’, attracted the attention of the Make Your Mark in the Markets competition, which he won. 

For me, the evening raised three questions.  Firstly, when should you turn a passion into a profit, and when should it remain just a passion?  Secondly, at what point does someone who has decided to set up a venture cease to enjoy their activities, precisely because their business has taken off, meaning that they are drawn away from their original passion.  Thirdly, is talk of starting a business in a recession absolute nonsense?  It’s this third question which I’d like to focus on.

Richard Tyler, over at the Telegraph, quotes American entrepreneur  Eric Ryan, founder of ethical cleaning products firm Method, saying;

“Starting a business during a recession is like vacationing in the off season…It’s a little less crowded, and everything goes on sale”

Certainly, people do not stop spending money completely in a downturn, they just behave differently.  They look for good deals, for greater value, and for opportunities for doing things a little differently.  Enter the entrepreneur.  David Cruickshank, CEO of Business IT Online points out that  “in a recession, consumers and businesses are looking for savings, so new services that supply them can break through.”  Without the burdens of large structures and cost commitments, they can afford to ‘zig whilst others zag’.  Dan Martin, editor of Business Zone  sums this up when he says “In times of economic gloom, the big players can’t  afford to be as flexible as they once were.  That’s where nimble SMEs come in.” 

Who then, would be crazy enough to start a business during a recession?  Someone like Bill Gates, who founded Microsoft in the downturn of 1975.  Or Steve Jobs, who launched the iPod in 2001, following the dotcom crash.  Years earlier, HP (1939) and  Burger King (1954) both began in significant downturns.  So it doesn’t always make for a whopper of a mistake.

Why else might starting up make better sense when the financial climate is gloomy?  Well for a start,  if so many people are losing their jobs, or feeling threatened, then this must be good news for entrepreneurs on the hunt for team members. Tom Allason, founder of ecourier, who is preparing to launch his next business agrees, saying “Talent, the most critical factor to a start-up’s success, is the cheapest and most abundant it has ever been”.  Better still, when that talent is taken on, it may be more loyal than in brighter times.  Tough times encourage a greater focus on costs and better still, on customers.  It can’t be too difficult to argue that if a venture can survive in a recession, its prospects in a boom must be rosy.  Finally, remember that this is a great time to get a good deal.  Surely this applies to the entrepreneur seeking office space and suppliers, just as much as it does to the holidaymaker or high street shopper.

As unemployment rises, and graduate recruiters close the doors to their schemes, many will see 2009 as a terrible time to become self-employed or to begin a venture.  Others remain optimistic.  Raj Dey, founder of Enternships has some advice for graduates, asking “Why settle for a job that you don’t want or won’t enjoy?  The recession gives you the chance to take stock of your real hopes, dreams and aspirations, and the time to give it a shot.”  Meanwhile, Jamie Murray Wells, founder of Glasses Direct  thinks that a recession “makes people more comfortable with the idea of radical change.”  What an amazing and inspiring way of see the downturn!   I look at it this way;  our speakers this evening have multiple customers.  Multiple clients. Multiple sources of income.  By contrast,  even the best paid of corporate employees in the room were reliant on just one cash provider.  At a time when talent is waiting to be snapped up by entrepreneurial spirits, problems ready to be solved and customers ready for a change, who are the REAL risk takers now?

 

Photo by Cormac Phelan

In Search of Brilliant Events

In Search of Brilliant Events

Baptism Invitation, RSVP & Table Card by AisleOne.

I love attending  great events.  From time to time I try to host them too.  After over seven years in London, of course I have my favourites!

I’ve been asked a couple of times recently, including by the excellent Steve Dukes of Empora, which events I recommend.  That’s a tricky one. Last week, Hermione Way put together a brilliant list of people and events which she rates, and so I thought I’d have a go myself.

As you can imagine, there are hundreds to choose from.  So for starters, here (in no particular order) are my Top 20 events and individual hosts which I personally rate as first class.  I’ve tried to link to an individual’s name on Twitter where possible;

  1. Julia Hobsbawm’s Editorial Intelligence (blending politics, business and media)
  2. Anything by Steve Moore (everything from Channel 4 education gatherings to Reboot Britain)
  3. Drink Tank organised by Huddle (Andy, Ali and Suz)
  4. Paul Walsh’s  Open Soho
  5. Carole Stone’s Salons and Club events
  6. Andrea Zur Strassen’s The Nomads (for people on the move)
  7. Duncan Cheatle’s Supper Club (for entrepreneurs with 1m+ turnover)
  8. Charlie Hoult’s Castaway (‘open office’ event for agency folk, with high proportion of owners)
  9. Anything by Coutts (Andrew Haigh hosts some of the best dinners in London)
  10. The Mandrake Club by Ed Hardy
  11. Anything by EO (the Entrepreneurs Organisation)
  12. Christine Hartland’s Mosaic Networking
  13. TED (hosting events in California, UK, India, and now globally thanks to TEDx)
  14. The Tuttle Club by Lloyd Davis
  15. Growing Business events including Young Guns
  16. Jamie Oliver’s PR masterclass series
  17. Chain Reaction (held in November and inspired by the Council on Social Action)
  18. Tom Ball’s  Entretain and Summer/Christmas parties
  19. Techcrunch Europe’s signature events (eg The Europas)
  20. Glasshouse Events by Judith Clegg

Phew!  To be honest, I could write a post about almost every one of these, however this is not the time!  Also, it is without doubt that I’ve missed many, and probably some of my favourites too.  This is just a personal view. I’ve been to them all and I almost never leave thinking that I haven’t enjoyed myself, met interesting people and had interesting conversations.

Moving on, here are a quick 10 events which I haven’t personally spent much time at, however am keen to try more of;

1. Ewan Macleod’s    Mobile Industry Review events
2. The Do Lectures which I’m looking forward to going to this month!
3. Ryan Carson’s Carsonified and Future of Web Apps
4.  Katz Kiely’s bTween (for interactive ideas)
5. Think Tank Demos
6. The Young Foundation
7.The Royal Society for the Arts, Manufacture and Commerce… The RSA
8.  The National Endowment for Science, Technology and the Arts … NESTA
9. The Frontline Club 
10. Daniel Priestley’s  Triumphant Events

Hopefully that’s useful!  Please don’t hesitate to ask me questions about any of the above, and to recommend your own favourites.  I’m conscious that this list is EXTREMELY London-centric!  

Good hosts are hard to find, however I’m a great believer that one of the most valuable things you can do in life is to bring people together.  So let me take this opportunity to say a massive THANK YOU to all of the above, for brilliant gatherings past and future!
If you’d like to come to one of my future Speednetworking events, please do get in touch!