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The Connector Unit

The Connector Unit

A few months ago, I went to an event hosted by the Behavioural Insights Team, also known as the Nudge Unit. They are in the business of trying to “apply behavioural insights in support of social purpose goals”. A practical example would be by prompting people to join the Organ Donor Register using reciprocity messages …

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12 must-haves in the perfect 2-minute pitch

12 must-haves in the perfect 2-minute pitch

“Words are, of course, the most powerful drug used by mankind.” So said Rudyard Kipling, and with his exceedingly good phrase in mind, I spent an intoxicating evening in the company of the most recent Wayra cohort. In case you don’t know, Wayra is the accelerator programme which invests in, houses and connects technology start-ups …

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Shifting Careers

Shifting Careers

As a child, one of my favourite TV programmes was Mr Benn. I was a fan of the funny little man, long before his uncle started selling rice. You may remember that he used to be a regular at that dressing-up shop, run by the fez-wearing chap who may, with hindsight, have been Geoffrey Durham. …

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Top Tips

Top Tips

I was asked this recently; We would like you to send us the two pieces of advice that you wish you had known when starting out. What two tips would you offer a budding young entrepreneur to give them the confidence and go-getting attitude to build a world-class business?  Great questions! Here were my replies; …

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Three Questions…

Three Questions…

January should be a month of new beginnings, of positive energy, and of big thinking. But if you’re not careful, it can be a time of scoffer’s remorse, of rain-soaked days and bleak expectations. To cheer you through this, the first month of the year, I am going to suggest a little something which may …

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